A quality survey can be a very important means of gathering information for a business. Direct customer responses can help a company understand how satisfied their customers are with their current business strategy, and if there are any identifiable areas that they need to improve. The received responses can even be turned into visual depictions in the form of bar, line, and pie charts that make it very easy to observe any trends in the data.
Prior to the actual analysis of the data, the survey must be carefully designed to accomplish the business’ goals. This requires planning out the purpose of the survey by answering five important questions: Who, What, Where, When, and Why? The five W’s help the business articulate their research objective, respondent profile, and survey timeline. Next, the survey’s questions must be authored without leaving any room for skewing the data. Loaded, leading, and double barrel questions must all be avoided.
Once the survey has been fully drafted, it is time for it to be debuted. After collecting some results, some initial analysis can be conducted to see if there is any valuable information that has been collected. Excel is a very popular analysis tool, but there are many other sites that the data can be exported to.