Dental marketing and SEO continues to be the future of the dental industry. With clinics across the country struggling to book enough appointments, effective marketing has become key. Understanding why new patients are hesitant to commit and how to leverage marketing tools is useful for clinics.
In the United States, 35% of dentists report that they are not busy enough and could have treated more clients. Only 54% of dentists have confidence in the industry.
Customers, on the other hand, have faced increased layoffs, which results in cuts to employer-sponsored benefits, such as dental insurance. In fact, 12% of Americans currently without dental insurance lost their coverage in the past year. Prices can be prohibitive for patients, with 13% of Americans reporting cost barriers to dental care.
This is where marketing comes into play. Marketing can have a big impact; healthcare providers who focus on improving the customer experience (including marketing efforts) saw a 20% increase in revenue over five years. Tools such as SEO, pay-per-click ads (PPC) and web design are the building blocks of a successful marketing strategy.
As Americans face high prices and increased layoffs, less individuals are prioritizing dental appointments. This puts dental clinics in a bind, but with an increased focus on the customer experience through thoughtful marketing, dentists can connect with new patients and boost revenue.
Source: Dental Marketing Guy