Local businesses need to explore all options to make sure they succeed with their business. This will help them stay competitive and not fall behind. A Google ad is a good option for local small businesses to improve their visibility and attract more customers.
As a local business, you need to connect with people who are looking for your products or services. In this article, we will explain why Google Ads is important for local businesses.
Target right audience
With Google Ads, you can target customers according to the location, interest, and search behaviour. For local businesses, this can help them advertise their products or services to people nearby. These people are likely looking for what you offer.
For example, if you own a coffee shop in Surrey, you can choose the term “best coffee near me” or “coffee shop in Surrey.” Google Ads will then target people searching for those terms. You may even target by city, region, or postal codes to show your ads to the most relevant audience.
Increases visibility for local searches
Organic results and paid ads are shown on Google when users search for local products or services. Paid ads usually appear at the top or at the bottom of the page – this is the prime real estate that your business can leverage. This makes your business much more visible, especially in a congested local market.
With Google Ads, your business can reach more people and you can compete against bigger and well-known brands. You could use proper keywords and target potential customers in your location and have the edge.
Control your budget and costs
Google Ads operates on pay-per-click, PPC model. This means that you only pay each time someone clicks your advert. Hence, you are in full control of how to spend your budget efficiently to avoid unnecessary over-spending.
This is important especially for local businesses. You can create a budget based on your marketing goals. Set a daily budget to ensure you get a good return on your investment.
To grow your campaigns, you can increase your budget. To limit spending, you can change your settings.
Track and measure performance
Perhaps the best advantage of Google Ads is its ability to track and measure performance. You can monitor all key metrics-like impressions, clicks, and conversions-to understand how your ads are performing.
You will see in local business ads how well you’re driving foot traffic, phone calls, and website visits. With this knowledge, you will make informed decisions, tweak campaigns, and optimize for returns that bring about good returns.
Leverage local extensions to drive engagement
Google Ads offers specific ad extensions for local businesses. These are location extensions and call extensions. These allow you to show a business address, phone number, and a direct link to your website or Google Business Profile in your ads.
Location Extensions: Location extensions show your business address right in the ad. This helps users easily find your location.
Call Extensions: Allow users the ability to call the ad directly for easy access and reach.
Site Link Extensions: Provide extra links to your page. This helps users reach specific areas like menu items, services, or promotions.
All these extensions give prospects more ways to connect with your business. This increases the chances of turning clicks into sales or leads.
Stay ahead in your local market
Local businesses are always competing with many other businesses around. Without the help of Google Ads, you can’t resist the competition of other available options to local consumers.
With Google Ads, you can level the playing field and compete with bigger businesses that may have bigger budgets. Using the right keywords and ad copy helps potential customers find you first.
Brand awareness
Even if users do not click on your Google Ads immediately, your ads still work towards building your brand. Your business will appear more often and people begin to connect with your brand name.
This increased visibility can lead to a high organic ranking over time. Google sees your business as relevant in local searches.
Be visible to potential customers at right time
Google Ads allow you to appear when customers are likely to buy. You can run ads at specific times during the day or on certain days of the week. This helps customers see your business when they look for your services.
For example, if you run a restaurant in town, you should advertise during busy hours. This is when most people look for a place to eat. By doing this, you can make sure your restaurant is the first choice for customers.
Get more foot traffic from Google Maps to your business
The Google Ads also integrates with Google Maps. This means your ads can appear on the maps section if a person searches for a local business located near them. This help you drive more foot traffic to your location.
This is really helpful for those reliant on store visits, especially retail stores, restaurants, and service providers. Google Ads ensure that people find you when it matters most.
For the best response for your Google Ad campaign, don’t hesitate to contact professional PPC Agencies in Surrey. Our professionals will help you set up specific ads that work in generating positive outcomes while making your business more visible in the locality.For businesses in Surrey that want to take the lead in their local market, Google Ads in Surrey is the answer. Get in touch with us today and grow your business through effective PPC advertising!