“It was a great experience,” said Italian fashion designer Giorgia Tordini, who showcased some of her autumn/winter 2021 collection at the recent catwalk shows in Paris. “I am so happy it’s been received so well.”
Tie-dye is an up and coming trend for women’s fashion for this year and last because it made a comeback in summer 2019 after being popular in previous decades. The popularity comes from being swept into the mainstream due to people being forced to experiment with creativity during the pandemic. It can be seen in 16 women’s wear collections for fall 2021, making up 0.7 percent of looks.
This is a 139% increase from last year. It’s been well received by the fashion industry, with Italian fashion designer Giorgia Tordini stating, “I am so happy it’s been received so well.” The trend is expected to stay popular in following years. So, if you want to keep up with the latest fashion trends, tie-dye might be the way to go!
The trend of tie-dye has been fueled by celebrities, with people like Jennifer Lopez and Bella Hadid sporting the style. It’s popular with both major brands, such as Louis Vuitton, Versace, Off-White and Tom Ford, and more niche labels like Collina Strada, Bluemarble and Études. Some brands, like Dior and Proenza Schouler, have even made it into their signature styles.
Maria Grazia Chiuri, artistic director of women’s collections at Dior, enjoys the way the technique leaves space for unpredictability.
“I love how tie-dye styles can both visually and conceptually recall a series of experiments in the psychedelic California of the ‘70s,” she said.
Acne Studios cofounder and creative director Jonny Johansson says it feels particularly relevant now. In a time of crisis, tie-dye is offering fashion a way to have some fun and add a pop of color. With more people than ever trying it at home, fashion companies are also making the trend one that keeps on giving.
Fashion has been using tie-dye in their clothing since the 70s when a new type of dye became available to anyone who wanted it. Tie-dym has exploded in popularity with celebrities wearing it recently and many brands incorporating the style into their products. It’s quickly become a trend that people can’t seem to get enough of.
The technique is perfect for the current times because it’s about being resourceful and using what you have. With people trying tie-dye at home more than ever, the fashion industry has found a way to keep giving back to the people. Let’s all hope that this trend lasts!